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WHITELABEL
CONTENT
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MOST BRANDS THINK THEY HAVE
A CONTENT PROBLEM.
THEY HAVE A STORY PROBLEM.

WhiteLabel is a boutique creative studio for experience-driven brands. The kind where story isn't a marketing tactic. It's the thing people are actually buying. We close the gap between how good you are and how well your content shows it.

01
Story is what people are buying
Content sells the experience before anyone shows up. It deserves to be treated that way.
02
Beautiful and accountable aren't opposites
The best creative work is also the most effective. We don't accept the trade-off.
03
Senior talent, every time
No junior hand-offs after the contract is signed. EP-level oversight on every project.
04
Lean is a feature
No layers, no inflated overhead, no one between you and the people doing the work.
What We Do

FOUR OFFERINGS.
ONE THROUGH-LINE.

01
BRAND STORY STRATEGY
A focused 5–7 day engagement. One deliverable: the Story Gap Report. You own it whether we continue or not.
$5,000 FLAT
02
CONTENT PRODUCTION
Story-driven video, photography, and written content. Senior creative leadership, no agency markup.
$10K–$50K+
03
CAMPAIGN DEVELOPMENT
End-to-end campaign partnerships from the big idea through execution and delivery.
$25K+
04
ONGOING CONSULTING
Embedded senior brand leadership. A CMO or brand strategist on call, inside your business for the long run.
SCOPED PER COMMITMENT
Clients & Collaborators

BRANDS FROM
OUR BACKGROUND.

1-FIG
Campaign budget managed
Branded content campaign for a Fortune 100 brand. Delivered above benchmark on every platform.
+0%
Direct booking inquiries
Boutique hotel group, in the 90 days after a content-led brand repositioning.
0×
Digital engagement growth
Legacy media brand, within 90 days of a full content strategy reset.
W×L

READY TO CLOSE
THE STORY GAP?

Every engagement starts with the Brand Story Strategy. Five to seven days. One deliverable. A clear picture of what your brand is and isn't communicating.

Start a Project →
Get In Touch

Tell us about your brand.

Email
hello@wlcontent.com
Based In
Boise, IDWorking everywhere.
Response Time
Within 24 hoursWe respond to every inquiry personally.

We respond to every inquiry personally within 24 hours. No auto-responders. Just a real reply from a real person.

Brand Story Strategy

Client Intake
Questionnaire

Complete this questionnaire before your Brand Story Strategy intake call. Your answers are the foundation of the work. The more candid you are, the more useful the output will be.

Everything shared here is confidential and used solely to prepare your engagement.

—
Client Information
Basic details so we know who we're working with.
Brand Name
Primary Contact
Website
Industry / Category
Email Address
01
Your Brand
Help us understand who you are before we look at what you're making. These questions are about your brand at its core, not your marketing.
Q 1.1
Describe your brand in three words. Not what you do — who you are.
Think personality, not product.
Q 1.2
What does your brand do, and who is it for?
Be specific. Avoid marketing language.
Q 1.3
What problem do you solve that no one else solves quite like you?
This is your real differentiator, even if you've never stated it this clearly.
Q 1.4
What does your brand stand for beyond the product or service?
Values, beliefs, a point of view on the world.
Q 1.5
If your brand were a person, how would you describe them?
Age, personality, how they speak, what they'd never say.
Q 1.6
Is there a brand — inside or outside your industry — whose communication style you admire? Why?
This helps us understand the aesthetic and voice register you're drawn to.
02
Your Audience
Great brand stories are written for a specific person. Help us understand who that is for your brand.
Q 2.1
Who is your primary audience? Describe them as a person, not a demographic.
What do they care about? What keeps them up at night? What do they aspire to?
Q 2.2
Where does your audience spend their time online?
List specific platforms, communities, publications, or creators they follow.
Q 2.3
What does your audience currently think about your brand, honestly?
If you have data, reference it. If it's a gut feel, that's fine too.
Q 2.4
What do you want them to think, feel, or do after interacting with your content?
Be specific about the outcome, not just the emotion.
03
Your Content
We'll conduct our own content review, but your perspective on it is just as important. Be honest — this is a safe space.
Q 3.1
List every platform or channel where your brand currently publishes content.
Include frequency and who manages each.
Q 3.2
Which piece of content are you most proud of in the last 12 months? Why?
Include a link if possible.
Q 3.3
Which piece of content underperformed or missed the mark? What do you think went wrong?
Honest answers here lead to the most useful strategy.
Q 3.4
What content formats have you tried? Which have you avoided, and why?
Video, short-form, long-form, podcast, live, UGC, etc.
Q 3.5
Do you have brand guidelines, a content playbook, or a tone-of-voice document?
If yes, please share it with us ahead of the intake call.
Q 3.6
On a scale of 1–10, how consistent is your brand voice across all channels?
1 = completely inconsistent, 10 = perfectly consistent everywhere. Explain your score.
04
Your Business Goals
Storytelling only matters if it connects to something real. Help us understand what success looks like for you commercially, not just creatively.
Q 4.1
What are your top 2–3 business priorities in the next 12 months?
New market entry, product launch, brand repositioning, customer retention, etc.
Q 4.2
What role do you expect content and brand story to play in hitting those goals?
Be specific about the connection you see between story and outcome.
Q 4.3
What does success look like for this engagement specifically?
What would you need to see in the deliverable to feel it was worth it?
Q 4.4
What is your approximate monthly content and creative budget today?
Ballpark ranges are fine. This helps us calibrate our recommendations.
05
The Gap
These final questions are the most important. They go directly to the heart of what we're trying to find. Answer candidly.
Q 5.1
What's the biggest disconnect between how your brand sees itself and how it comes across?
Be honest. This is usually where the most valuable work lives.
Q 5.2
If you could fix one thing about your brand's content or communication tomorrow, what would it be?
Just one. The most important one.
Q 5.3
What have previous agencies, consultants, or partners consistently gotten wrong about your brand?
This helps us avoid repeating those mistakes.
Q 5.4
What's the story your brand should be telling, but isn't yet?
Trust your instinct here. There are no wrong answers.
Q 5.5
Is there anything else we should know before we begin?
Context, sensitivities, history, or anything that would help us do better work.

Email your completed questionnaire to hello@wlcontent.com with subject: [Your Brand] — Strategy Intake. Or submit directly here and we'll follow up within 2 business days.

Submitted
We have your intake.

Expect a personal reply within 2 business days to schedule your intake call and walk through your answers together.